The Best Ways To Put Luxury Into Your Packaging
Designing for the Sensual World
It helps to go back to basics. We have five major senses; touch, sound, smell, taste, and sight. With most packaging, only one of these senses is truly satisfied.
Make It a Mission
Add Some Audible Weight
Give It a Heady Scent
Don’t Make It Tiresome
Be Sparing with Bright Colours
Let the Packaging Speak
Consider the Practical Details
This is why it’s imperative to consider environmental stressors and any other factors that might affect the condition of materials.
Humidity tends to be the biggest challenge. Moisture causes card to bend, satin to molder, and plastic to warp. Either create packaging that can withstand environmental pressures or spend more to protect it.
It’s common for designer brands to ship their products in smaller batches for more space and control. It’s up to you to decide if the cost is worthwhile.
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