The Print and Packaging Industry in 2025 After the 2024 drupa in Germany

The Print and Packaging Industry in 2025 After the 2024 drupa in Germany

As the global print and packaging industry emerges from the challenges of the past few years, the 2024 drupa trade fair in Düsseldorf, Germany provided a glimpse into the transformative trends shaping the sector. With the event’s return after a four-year hiatus, the industry gathered to showcase the latest technologies, materials, and strategies that are poised to define the landscape in 2024 and beyond.

One of the standout themes at drupa 2024 was the industry’s accelerated embrace of digital printing and personalization. Advanced inkjet and toner-based systems have enabled manufacturers to produce shorter runs, on-demand products, and highly customized packaging with greater efficiency and responsiveness to consumer demands. This shift has empowered brands to experiment with more targeted, data-driven marketing campaigns that leverage variable data printing capabilities.

Sustainability also remained a top priority, as both consumers and regulators continue to demand more eco-friendly packaging solutions. Exhibitors highlighted a proliferation of recyclable, compostable, and bio-based materials, as well as innovative technologies like digital watermarking that facilitate sorting and recycling. Machinery manufacturers touted improved energy efficiency and reduced waste in their latest equipment designs.

Another key trend was the growing convergence of print, packaging, and digital experiences. Augmented reality, smart packaging, and the Internet of Packaging are enabling brands to bridge the physical and digital realms, creating interactive and immersive consumer touchpoints. This integration of print, digital, and connected technologies is opening up new revenue streams and engagement opportunities for printers and packagers.

As 2025 approaches, industry experts anticipate continued investment in automation, workflow optimization, and data-driven decision making. Advances in artificial intelligence, machine learning, and cloud-based platforms are empowering print and packaging providers to enhance productivity, reduce errors, and deliver greater value to their clients.

The 2024 drupa has set the stage for a dynamic and transformative year ahead. By embracing digital innovation, sustainability, and the convergence of physical and digital realms, the print and packaging industry is poised to navigate the evolving market demands and carve out new avenues for growth in 2025 and beyond.